Brand development guide – Pets into the Wild

This is the capstone project of the Graphic Design specialization I took online from the California Institute of the Arts.

The main idea was to follow all the steps to develop a brand visual identity. We were encourangd to be as creative as possible with our brand, and so that is how Pets into the Wild was born – a travel agency for pets.

Despite the silly/funny idea behind Pets into Wild, this project was definitely a great way to apply everthing about composition, typography, color, etc learned during the specialization.

Check it out by clicking on the link below:

pets-into-the-wild-brand-development-guide-final

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