In early September 2017 I started designing a logo for the new biomedical research laboratory of Dr. Badran at the Broad Institute (Cambridge, MA). Here I want to share the whole process – from the mood boards and pencil sketches to the final logo.
STEP 1 – Getting to know and understand what is the main research topic of the lab, identify main concepts and create a first brainstorming of words and sketches.
I have been gathering information about the institute, collecting images and checking a talk Dr. Badran has on YouTube.
This are the first doodles and ideas:
Concepts, adjectives and first ideas
More first ideas
Still more first ideas
First logo sketches
Other ideas and elements for the logo
STEP 2 – Elaborate a series of digital sketches using the shapes that Dr. Badran preferred.
First digital sketch 1
First digital sketch 2
First digital sketch 3
STEP 3 – Refining the first digital sketch and defining the basic structure and elements of the logo.
Refining the frame structure – the DNA and RNA
Adding a new element – a protein
Ribosome test 1
Ribosome test 2
Joining the frame (DNA and RNA) with the centre – the ribosome and the protein
STEP 4 – Color test with different color palettes.
Color test 1
Color test 2
STEP 5 – Retouching and testing small variations of the chosen logo and color palette.
Last April (2017) I had the opportunity to join a one-week scientific illustration workshop in the Natural Sciences Museum in Madrid organized by Illustraciencia, a leading Spanish initiative to spread and support scientific illustration.
Each participant focused on a species and produced few illustrations that, together with a short descriptive text, would become an online publication (in Spanish). The Eurasian eagle-owl was my species and we covered four techniques: pencil, ink, watercolor and scratch board.
Illustraciencia opens a scientific illustration contest every year, if you are into it, do not miss the next call!
Eagle-owl eye – watercolour practice
Eagle-owl skull – pencils
Eagle owl face – scratch board
Eagle-owl skull – ink
This is the capstone project of the Graphic Design specialization I took online from the California Institute of the Arts.
The main idea was to follow all the steps to develop a brand visual identity. We were encourangd to be as creative as possible with our brand, and so that is how Pets into the Wild was born – a travel agency for pets.
Despite the silly/funny idea behind Pets into Wild, this project was definitely a great way to apply everthing about composition, typography, color, etc learned during the specialization.
Check it out by clicking on the link below:
This drawing was a private commission. My client is very fond of roses and in particular, a rose bush planted by her grandmother. This is a kind of rose bush with delicate scented flowers. It is quite rare nowadays to find this kind of rose smell.
I was able to spend a long time in her garden and sketch the roses from several angles (and smell them). The final composition represents three blooming stages of the rose.
Color test and fisrt layers of watercolor
Half way there